Actionable Insights From APT's Financial Services Practice

Big Data, Omni Channel, and Testing: Turning Buzzwords into Profits

February 2nd, 2015 | Posted by JDouglass in Financial Services

APT SVP Will Weidman recently authored an article in Global Banking & Finance Review, “Big Data, Omni Channel, and Testing: Turning Buzzwords into Profits.” In the article, Weidman points out that in-market testing is an effective method to¬†rapidly determine which strategies drive KPIs in an¬†omni-channel world: “Organisations can build out a funnel of tests across channels, functional areas and divisions to optimise ROI on nearly every decision made. The most sophisticated testers use learnings from each test to revise strategy and generate new testable ideas going forward, creating a continuous cycle. Conveniently, this model works extremely well in the ever-changing omni-channel environment, where there are new ideas and concepts to test each day.” Click here to read the full article.

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