Actionable Insights From APT's Financial Services Practice

APT Chairman Co-Authors Harvard Business Review Article

December 15th, 2014 | Posted by JDouglass in Financial Services

APT Co-Founder and Chairman, Jim Manzi, recently co-authored a Harvard Business Review article with HBS Professor Stefan Thomke about how experimentation can help companies de-risk new ideas and drive innovation.

A key point that the article makes is that testing can be an agent for meaningful organizational change, rather than simply a new analytical tactic: “The lesson is not merely that business experimentation can lead to better ways of doing things. It can also give companies the confidence to overturn wrongheaded conventional wisdom and the faulty business intuition that even seasoned executives can display. And smarter decision making ultimately leads to improved performance.”

Click here to download a full copy of the article.

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