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Banking Strategies: Analytics for Commercial Banking

May 13th, 2014 | Posted by JDouglass in Financial Services

An article by APT SVP Will Weidman about best practices for commercial banking analytics¬†was recently published in BAI’s Banking Analytics.¬†In the article, Weidman discusses various functional areas in which commercial banks can improve profitability by testing new ideas and optimizing existing activities. Some areas include lead generation and banker outreach, training programs, and banker specialization. Weidman comments, “The huge opportunity stems from the large and specialized salesforce, who are highly skilled and represent the key to driving success in commercial banking. Analytics can help make sure these critical employees receive the tools they need and that the institution gets the most out of its salesforce. Banks should aim to learn more about what is currently working well in commercial banking to better prioritize banker activities going forward and become more disciplined with future investments in training programs and staffing.”

Please click here to read the full article, and learn more about APT’s experience in employee-based tests.

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