Should banks invest in specialized staff? APT SVP Will Weidman discusses how banks can optimize their staffing models by leveraging Test & Learn for Employees.
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APT SVP Will Weidman discusses how banks can use Test & Learn to improve customer segmentation and targeting.
APT VP Will Weidman recently wrote a great byline for Banking Strategies about the top trends for 2013. Check out the article here.
Will outlined the following five trends:
1) Multi-Channel Impact of Mobile/Online
2) Making Money from Mobile
3) Smaller Branches with Innovative Approaches to Staffing
4) Demanding ROI from Online/Social Media
5) Selective Investments in Branch Technology
Will argues that, “as these trends drive transformations in retail banking it becomes increasingly necessary to innovate while minimizing the risk involved in innovation.” Testing continuously proves to be the leading way to de-risk innovation while maximizing profits.